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Abstracts
Gamification consists in a conscious and deliberate application of mechanisms and techniques used in designing games to enhance commitment, loyalty, modify behaviour and human customs. Gamification may be utilized to support specific solutions to real issues by means of changing mindsets, moods or by making processes objective. Gamification assumes directing participants’ activities towards a particular goal consistent with expectations of the project author and bringing them into undertaking relevant activities, even if they are considered to be mundane or routine. The paper is to indicate various types of gamification and their applications to marketing and business activities. It presents examples of applying selected forms of gamification in diverse social communication activities.
Keywords
Publisher
Journal
Year
Volume
Pages
171 - 180
Physical description
Contributors
author
- Wrocław School of Banking
References
Document Type
Publication order reference
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YADDA identifier
bwmeta1.element.desklight-65c14572-0fd1-40f9-93fd-60c62b4e51ae
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