The center of my attention in this article will be in an analysis of the activities of the Association of People of Kashubian Nationality Kaszëbskô Jednota. The study will serve as an illustration of a process referred to as identity politics. My objective was to reconstruct the vision of the world shared by the members of the Association, or, in other words, the identification discourse and its basic nodal points. The subject of analysis is the textual layer of the official web page of the Association, kaszebsko.com. The web page, and especially its contents, was treated as a holistic cultural text, comprising both official documents, such the statute or the ideological declaration, as well as articles, opinions, and links to other sources.