Prospects of development of the cruise ship tourism market – the case study of the Baltic Sea region

• Authors: Kizielewicz Joanna

Title variants

PL

Perspektywy rozwoju morskiej żeglugi wycieczkowej – przykład regionu Morza Bałtyckiego

• Languages of publication: EN

Abstracts

EN

In 2018 the cruise ship tourism market generated 35.5 bn USD and in the Baltic Sea Region (BSR) the rate of growth is more significant compared to other markets in the world. The figures, provided by Cruise Baltic, prove that in 2018 cruise ships carried 5.8 million passengers, which constitutes 7.7% of the average annual growth in the number of passengers carried within the BSR. The share of cruise ship tourism market in the BSR in the global market, amounts to 11.7 %. The aim of this article is to assess the potential of the BSR regarding the development of cruise ship tourism and to indicate trends for the development of this market. The study included both exploratory method and “desk research” method. In the analysis of the study results the author used quantitative and qualitative methods. The results of the research may constitute interesting study material for the entities directly and indirectly related to the cruise ship tourism market.

PL

Rynek usług morskiej żeglugi wycieczkowej w 2018 roku wygenerował przychody na poziomie 35,5 mld USD – w regionie Morza Bałtyckiego (BSR) wykazuje dużą dynamikę wzrostu względem innych rynków na świecie. Z danych organizacji Cruise Baltic wynika, że w 2018 roku przewieziono na statkach wycieczkowych 5,8 mln pasażerów, co dało 7,7% średniorocznego wzrostu liczby przewożonych pasażerów w BSR. Rynek usług żeglugi wycieczkowej w BSR ma udział w rynku globalnym na poziomie 11,7 %. Celem artykułu jest ocena potencjału BSR w zakresie rozwoju morskiej żeglugi wycieczkowej oraz wskazanie kierunków rozwoju tego rynku. W pracy wykorzystano metodę eksploracyjną oraz metodę desk research. W analizie wyników zastosowano metody ilościową i jakościową. Wyniki badań mogą stanowić ciekawy materiał poznawczy dla podmiotów bezpośrednio i pośrednio powiązanych z rynkiem usług żeglugi wycieczkowej.

Keywords

EN

cruise tourism; Baltic Sea region

PL

żegluga wycieczkowa; region Morza Bałtyckiego

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
• Year: 2019
• Issue: vol. 63, nr 7
• Pages: 244-255

Contributors

author

Kizielewicz Joanna

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