Perception of Euro in Poland – Economic and Psychological Factors

• Authors: Marcin Matyja , Dorota Matyja , Krzysztof Przybyszewski , Grzegorz Banerski
• Languages of publication: EN

Abstracts

EN

Purpose: Diagnosis of the opportunities and threats associated with the introduction of the euro in Poland was the main focus of this study. The research had two main objectives: exploratory and operational. The exploratory objective was to capture the structure of convictions affecting Poles’ attitudes toward the introduction of the euro. The operational objective was to verify which of those convictions have the most influence on the lack of support for the introduction of the euro. Methodology: The research was conducted with a national random sample (n=509) of Polish citizens. The CAPI/ CASI face-to-face questionnaire was used. Findings: There exists a multi-level structure of attitudes towards the euro. The attitude toward the introduction of the euro is explained by attitudes toward the euro and the Polish zloty, perceived gains and losses from introduction of the euro and life attitudes. One cannot force another individual to support the introduction of the euro. However, one can act upon the convictions of the nation, which has a major impact on raising euro acceptance. The most impact is from strengthening of national beliefs, which strongly and positively affect the level of euro acceptance, whereas any reduction lowers the acceptance of the introduction of a new currency. Limitations: As any other social phenomena, money perception is very dynamic and dependent on current political and social issues. Therefore, despite the fact that the model seems to define the factors and their influence on euro perception very accurately, it is essential that every time it is applied, the current state of mind of the society is measured. Furthermore, additional research should be conducted for groups deviating from the average results for the society. Originality: The practical aspect of this research is the opportunity to point out convictions, which need to be modified to increase euro acceptance.

Keywords

EN

euro perception; economic factors; psychological factors; euro changeover; factor analysis; objectives of exploratory

• Publisher: Akademia Leona Koźmińskiego
• Journal: Management and Business Administration. Central Europe
• Year: 2014
• Volume: 22
• Issue: 4
• Pages: 3-25

Dates

published

2014-12-15

Contributors

author

Marcin Matyja

• Kozminski University

author

Dorota Matyja

• Hanisz Management

author

Krzysztof Przybyszewski

• Kozminski University

author

Grzegorz Banerski

• Millwaard Brown

References

• Burgoyne, C.B., Routh, D.A. and Ellis A.-M. (1999). The Transition to the Euro: Some Perspectives from Economic Psychology. Journal of Consumer Policy, 22: 91–116, http://dx.doi.org/10.1007/978-1-4615-5213-0_5.
• Cichocka, A. (2008). Euro a tożsamość narodowa. Unpublished study report. Warsaw: Kozminski University.
• Gabel, M. and Hix, S. (2005). Understanding Public Support for British Membership of the Single Currency. Political Studies, 53: 65–81: http://dx.doi.org/10.1111/j.1467-9248.2005.00517.x.
• Meier, K. and Kirchler, E. (1998). Social representations of the euro in Austria. Journal of Economic Psychology, 19: 755–774, http://dx.doi.org/10.1016/S0167-4870(98)00036-1.
• Muller-Peters, A. (1998). The significance of national pride and national identity to the attitude toward the single European currency: A Europe-wide comparison. Journal of Economic Psychology, 19: 701–719.
• Pepermans, R. and Verleye, G. (1998). A united Europe? How euro-attitudes relate to psychological differences between countries. Journal of Economic Psychology, 19: 681–699.
• Przybyszewski, K. and Tyszka, T. (2007). Emotional Factors in Currency Perception. Journal of Consumer Policy, 30: 355–365, http://dx.doi.org/10.1007/s10603-007-9047-0.
• Przybyszewski, K. (2007). Stosunek przedsiębiorców do euro – spostrzegane zagrożenia i korzyści. Unpublished research report for the National Bank of Poland, Warsaw.
• Radkiewicz P. (n.d.). Postawy narodowościowe Polaków na tle innych krajów Europy. Co nas łączy z innymi, a co wyrożnia…, Instytut Studiow Społecznych UW, http://www.iss.uw.edu.pl/arch/25.11.2004/P.Radkiewicz.pdf.
• van Raaij, F. and van Rijen, C. (2003). Money illusion and euro pricing. Euro currency and symbol. Euro – Workshop (IAREP). Vienna, 3.07 2003.
• Ranyard, R., Burgoyne, C.B., Saldanha, G., Routh, D.A. (2005). A Qualitative Study of Adaptation to the Euro in the Republic of Ireland: I. Attitudes, the ‘Euro Illusion’ and the Perception of Prices. Journal of Community & Applied Social Psychology, 15: 95–107. http://dx.doi.org/10.1002/casp.814.
• Ranyard, R., Burgoyne, C., Saldanha, G. and Routh, D. (2003). Living with the Euro but Thinking in Punts? A Preliminary Report of Experiences in the Republic of Ireland. Euro-Workshop (IAREP). Vienna, 3.07.2003.
• Yates, S. and Aronson, E. (1983). A social-psychological perspective on energy conservation in residential buildings. American Psychologist, 38: 435–444.