Pozyskiwanie uwagi jako mechanizm marketingu politycznego

• Authors: Ewa Maria Marciniak
• Languages of publication: PL

Abstracts

EN

The article includes the description and explanation of the mechanisms of attracting social attention by politicians. These mechanisms are of intentional character and emerge from deliberate and planned actions, but also unintentional, resulting from involuntary motivations. The author analyses the essence of social attention and its psychological and social character. She underlines that in the sphere of politics, there is a specific contest for attention.

Keywords

PL

społeczna uwaga,; gry polityczne,; asymetria komunikacyjna,; polityczna atrakcyjność

• Publisher: Instytut Nauk Politycznych Uniwersytetu Warszawskiego
• Journal: Studia Politologiczne
• Year: 2010
• Volume: 16
• Pages: 75-89

Contributors

author

Ewa Maria Marciniak