Hedonizm imaginatywny, kino postfabularne i przestrzeń wyzwolona z narracji. Hobbit Petera Jacksona

• Authors: de Oliveira Weronika

Title variants

EN

Imaginative hedonism, post-feature cinema and space liberated from narration. Peter Jackson’s Hobbit

• Languages of publication: PL EN

Abstracts

EN

Weronika de Oliveira Imaginative hedonism, post-feature cinema and space liberated from narration. Peter Jackson’s Hobbit Imaginative hedonism is analyzed in the context of contemporary cinema. Imaginative hedonism, a concept little known in Polish cultural studies, was invented in the 1980s by Colin Campbell in order to describe the attitude of modern consumers, who are primarily seeking pleasure in emotional stimulation and imaginative play. Oliveira believes that the mechanism is used not only by the advertisers in marketing campaigns, but also by the Hollywood film industry aimed at producing impressive, blockbuster performances. This tendency has gained the apogee in the form of so-called post-plot cinema, which is characterized by the reduction of the plot to a purely visual spectacle, intended to provide viewers with an immersive pleasure based on immersion in worlds created by the latest technology. Oliveira describes these phenomena based on the Hobbit series directed by Peter Jackson. She analyzes how space is created in the three films of the series in the context of the literary prototype by J.R.R. Tolkien and the concept of cinema attraction.

Keywords

PL

Hedonizm imaginatywny; postfabuła; narracja; wizualność

EN

imaginative hedonism; post-feature; narratio; visualization

• Publisher: Akademia Sztuk Pięknych im. Eugeniusza Gepperta we Wrocławiu
• Journal: DYSKURS: Pismo Naukowo-Artystyczne ASP we Wrocławiu
• Year: 2017
• Volume: 23
• Pages: 172-195

Dates

published

2017-10-09

Contributors

author

de Oliveira Weronika

• Akademia Sztuk Pięknych im. Eugeniusza Gepperta we Wrocławiu

References

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