Analiza wizerunku i promocja Muzeum Pierwszych Piastów na Lednicy

• Authors: Renn Katarzyna

Title variants

EN

Image Analysis and Promotion of the Museum of the First Piasts at Lednica

• Languages of publication: PL

Abstracts

EN

So far the Museum of the First Piasts at Lednica has not been the subject of public relations research in the scope of image analysis and promotion. The lack of published information on the issue induced the author to make an attempt to answer the question how the image of the Museum of the First Piasts at Lednica is being shaped. Both the inner perception, that is how an institution is perceived by the employees, and the outer one, connected with the social environment of given institution, has been taken into account during the research. Solution to the mentioned problems seems essential from the point of view of further cultural and promotional undertakings that the Museum is engaged in. Nine forms out of the range of public relations activities (press, television, radio, publishing, exhibitions, postal service, meetings, visiting, gift shopping) have been analysed. It showed that the rich cultural offer of the Museum of the First Piasts at Lednica (expositions, open-air events, celebrations) as well as the scientific one (publications, conferences) are very popular with the journalists. The cultural offer is intended for all social groups. The media image, meaning: what is written, said and showed about the Museum, is positive. Having compared the own image (own image of an organization) to the one of the strangers (how the organization is viewed from the outside), one can observe certain inconsistency: others value the Museum higher than its workers dare to think. Established contacts with the opinion-forming circles not only result in many academic publications but first of all build reputation of the institution. Drawing up the image strategy, which is being taken under consideration, will ensure the intentional, scheduled and long-lasting activities. Ventures without the worked out strategy are chaotic, random and fragmentary. Hence the influence on the public opinion as well as interest in the Museum may deteriorate.

• Publisher: Muzeum Pierwszych Piastów na Lednicy
• Journal: Studia Lednickie
• Year: 2011
• Volume: 10
• Pages: 175-204

Dates

published

2011

Contributors

author

Renn Katarzyna

• Muzeum Pierwszych Piastów na Lednicy

References

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Identifiers

ISSN

0860-7893