Rozwój organizacji pozarządowych jako czynnik ryzyka reputacyjnego

• Authors: Tomasz Dąbrowski

Title variants

EN

NGO Development as a Reputational Risk Factor

RU

Развитие неправительственных организаций как фактор репутационного риска

• Languages of publication: PL EN RU

Abstracts

PL

Ryzyko reputacyjne traktowane jest jako jedno z największych zagrożeń dla przedsiębiorstw, ale w literaturze akademickiej zjawisko to nie zostało dotąd dobrze opisane. Celem rozważań jest prezentacja ryzyka reputacyjnego w kontekście dynamicznego rozwoju organizacji pozarządowych, uznawanego za proces generujący wzrost poziomu tego ryzyka. Właściwe zrozumienie ryzyka reputacyjnego może pomóc przedsiębiorstwom w podejmowaniu lepszych decyzji w sferze kształtowania ich stosunków z tymi organizacjami.

EN

The reputational risk is considered as one of the greatest threats to the companies, but in academic literature this phenomenon is poorly examined. The aim of this article is to explore the reputational risk in the context of NGO development. Proper understanding of the reputational risk could help companies to make better decisions regarding to the way of shaping relationships with those organisations.

RU

Репутационный риск воспринимается как одна из самых больших угроз для предприятий, но в академической литературе это явление пока не описано надлежащим образом. Цель рассуждений – представить репутационный риск в контексте динамичного развития неправительственных организаций, признаваемого процессом, порождающим рост уровня этого риска. Правильное понятие репутационного риска может помочь предприятиям в принятии лучших решений в сфере формирования их отношений с этими организациями.

Keywords

PL

reputacja; ryzyko reputacyjne; organizacje pozarządowe; aktywizm konsumencki

EN

reputation; reputational risk; non-governmental organisations; NGO; consumer activism

RU

репутация; репутационный риск неправительственные организации; потребительский активизм

• Publisher: Instytut Badań Rynku, Konsumpcji i Koniunktur
• Journal: Handel Wewnętrzny
• Year: 2016
• Issue: 2 (361)
• Pages: 78-89

Contributors

author

Tomasz Dąbrowski

• Szkoła Główna Handlowa w Warszawie

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