EN
The article tries to describe in what ways John Calvin is presented in texts and images in the Internet and in pop culture. The author examines private websites about John Calvin, linguistic texts, drawings, comic strips and gadgets associated with him. She indicates some functions of semiotic changes of the reformer and extra-religious contexts in which he appears. The personality of the 16th century reformer and theologian has at least two functions: in the religious context it is “a symbol of resistance” against such phenomena as consumerism and hedonism and in the context of humour and satire, the message is incompatible with orthodox religious texts.