Walczące komunikaty (?)

• Authors: Żmijowska Paulina

Title variants

EN

Fighting messages (?)

• Languages of publication: PL EN

Abstracts

EN

Is the juxtaposition of two contrasting messages, can lead to internal conflict? Or maybe it is a form of marketing communications, in which each element is building a completely new quality represented by the image? Today's plane exchange of information leads to the continued greater reflection not only on what you see, but above all, what to choose.

Keywords

PL

komunikacja; czarno-białe; kultura; marketing; marka; kontrast

EN

communication; black and white; culture; marketing; brand; contrast

• Publisher: Uniwersytet Bielsko-Bialski
• Journal: Świat i Słowo
• Year: 2015
• Volume: Świat i Słowo 2015, nr 1 (24)
• Pages: 215-218

Dates

published

2015-06

Contributors

author

Żmijowska Paulina

• Akademia Techniczno-Humanistyczna w Bielsku-Białej ul. Willowa 2 43-300 Bielsko-Biała

References

• 14 Lessons Elliott Erwitt Has Taught Me About Street Photography
• A. Shaughnessy, Jak zostać dizajnerem i nie stracić duszy, Kraków 2012.
• M. Rewolucja social media, Gliwice 2013.
• E. Erwitt „Woody Allen świata fotografii”, http://olga.drenda.fotoblogia.pl/1807,elliott-erwitt-woody-allen-swiata-fotografii-inspiracja [dostęp: 20.04.2015].

Identifiers

ISSN

1731-3317