Strategies of value proposition on the Internet

• Authors: Tymoteusz Doligalski
• Languages of publication: EN

Abstracts

EN

The paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. These strategies are different from traditional strategies of value proposition, which refer values for customers to the level of price.

Keywords

EN

Value proposition, values for customer, Internet, E-commerce, online environment, value offerings, value co-creation, mass customization, freemium.

• Publisher: Prague Development Center, Czech Republic
• Journal: Perspectives of Innovations, Economics and Business
• Year: 2010
• Volume: 5
• Issue: 2
• Pages: 17-19

Dates

published

2010-06-08

Contributors

author

Tymoteusz Doligalski

• Department of Marketing Collegium of Business Administration, Warsaw School of Economics, Poland

References

• Amit, R., Zott, Ch., 2001. “Value creation in e-business”, Strategic Management Journal, 22, pp.493-520
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• Kleemann, F., Voss, G., 2008. “Un(der)paid innovators: The commercial utilization of consumer work through crowdsourcing”, Science, Technology & Innovation Studies, Vol.4, No.1
• Prahalad, C., Ramaswamy V., 2004. The future of competition: Co-creating unique value with customers, Harvard Business Press

Identifiers

DOI

http://dx.doi.org/10.15208/pieb.2010.36