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2010 | 5 | 2 | 17-19
Article title

Strategies of value proposition on the Internet

Content
Title variants
Languages of publication
EN
Abstracts
EN
The paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. These strategies are different from traditional strategies of value proposition, which refer values for customers to the level of price.
Year
Volume
5
Issue
2
Pages
17-19
Physical description
Dates
published
2010-06-08
Contributors
  • Department of Marketing Collegium of Business Administration, Warsaw School of Economics, Poland
References
  • Amit, R., Zott, Ch., 2001. “Value creation in e-business”, Strategic Management Journal, 22, pp.493-520
  • Anderson, J., Narus J., Rossum, W., 2006. “Customer value propositions in business markets”, Harvard Business Review, Vol.84 pp.91-99
  • Clarke, III, 2001. “Emerging value propositions for M-commerce”, Journal of Business Strategies, 18 (2), pp.133-49
  • Dobiegała-Korona, B., 2009. “Customer trust”, Economics and Business Administration Journal, vol. 1, pp.121-26
  • Evans, D., 2003. “The antitrust economics of multi-sided platform markets”, Yale Journal of Regulation, Summer, pp.327-79
  • Kaplan, R., Norton D., 2004. Strategy maps: Converting intangible assets into tangible outcomes, Harvard Business Press
  • Kim, D., 2004. “Development of e-business models with different strategic positions and comparison of business performances with the models”, Proceedings of the Academy of Information and Management Sciences, Volume 8, Number 1, New Orleans
  • Kleemann, F., Voss, G., 2008. “Un(der)paid innovators: The commercial utilization of consumer work through crowdsourcing”, Science, Technology & Innovation Studies, Vol.4, No.1
  • Prahalad, C., Ramaswamy V., 2004. The future of competition: Co-creating unique value with customers, Harvard Business Press
Document Type
Publication order reference
YADDA identifier
bwmeta1.element.desklight-6d89c4d1-6f0f-488c-8821-67e79b29133e
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