Growth strategies for higher education business faculties faced by declining primary markets

• Authors: Stepan John
• Languages of publication: EN

Abstracts

EN

This paper discusses development strategies for Business Faculties faced by reduced demand from their primary markets (being a decline in their student intake). It starts by discussing possible strategies for Higher Education (H.E.) institutes, goes on to present a "value based" strategy, then continues with a discussion of potential target markets to which Business Faculties could provide significant "Added Value". It concludes with discussion of the ways in which the H.E. Business Faculty initiatives presented in this paper could complement and reinforce the traditional and historical roles of H.E. Business Faculties

Keywords

EN

Higher education; reduced student intake; development strategies; small & medium sized enterprises

• Publisher: Wyższa Szkoła Bankowa we Wrocławiu
• Journal: Central and Eastern European Journal of Management and Economics (CEEJME)
• Year: 2016
• Issue: 3
• Pages: 227-238

Dates

online

2016-09-30

Contributors

author

Stepan John

• AGH University of Science and Technology

References

• EU Commission (2015), User guide to the SME Definition 2015, Publications office of the European Union, Luxembourg.
• European Commission (2014), Annual Report on European SMEs 2013/2014 - A partial and fragile recovery, European Commission Publications office of the European Union, Luxembourg.
• Munger M.L., Preisner L. (2003), Teaching in Krakow, “The Journal of the International Society for Business Education” (ISBE) (The Review, Global Business Education), no. 141 (April), Mt. Pleasant, Michigan, USA, pp.27-31.
• Waldman L., Larsen Jones C., Preisner L. (2002), Teaching business communication in Poland, “The Journal of the International Society for Business Education” (ISBE) (The Review, Global Business Education), no. 140 (November), Mt. Pleasant, Michigan, USA, pp. 25-32.
• Stepan J., (2013), Sustainability in the Supply Chain: reducing supply-chain greenhouse gas emissions in mediumsized businesses, “Central and Eastern European Journal of Management and Economics”, vol. 1 no. 1, pp. 47-68.
• The Economist, (2015), Excellence v equity, The Economist Print Edition, Special Report on Universities in The Economist, vol. 414, no. 8931, pp. 3-6.

Identifiers

ISSN

2353 - 9119