Medium Sized Businesses (MSB’s) form a sizable part of the Polish and EU Business Environment with many of these companies operating in industrial / commercial sectors. Their aggregate Green-House Gas (GHG) impact is therefore significant. However, within MSB’s, there is a significant resistance to GHG / Sustainability issues. This paper presents ways in which MSB’s can be convinced that positive responses on GHG / Sustainability issues can provide sustained Business Benefits. It goes on to describe how the Academic Community can contribute to this process by assisting MSB’s to operate in a more environmentally sustained manner whilst at the same time gaining the advantages of concrete Business and Financial Operation benefits.