Analiza struktury korzyści w ocenie jakości usług edukacyjnych

• Authors: Mariusz Łapczyński

Title variants

EN

An Analysis of the Structure of Benefits in Assessing the Quality of Educational Services

• Languages of publication: PL

Abstracts

EN

The aim of the paper is to use an analysis of benefits structure to assess the quality of educational services provided by two universities of economics in Cracow. This tool allows the identification of those features of the service (the product) regarded by respondents as the most important, but to be still in need of improvement. Although this analysis was first done during the course of research on the conception of a new product, its simplicity and universality enable it to be applied more widely. The list of the two institutions’ features considered included a) the library, b) the lecture halls, c) faculty members, d) administrative staff, e) the classes, f) on-campus catering facilities, g) the image of the institution and the expectations of students with respect to how well the institution prepares them for the labour market.

Keywords

EN

benefit structure analysis; educational services

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie
• Journal: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
• Year: 2011
• Issue: 864
• Pages: 35-51

Contributors

author

Mariusz Łapczyński

• Uniwersytet Ekonomiczny w Krakowie, Katedra Analizy Rynku i Badań Marketingowych, ul. Rakowicka 27, 31-510 Kraków, Poland

References

• Łapczyński M., Analiza struktury korzyści w badaniu koncepcji nowego produktu [w:] Zastosowania badań marketingowych w procesie tworzenia nowych produktów (cena − opakowanie − znak towarowy), red. S. Kaczmarczyk, M. Schulz, Wydawnictwo TNOiK, Toruń 2008.
• Myers J.H., Benefit Structure Analysis: A New Tool for Product Planning, "Journal of Marketing" 1976, nr40.
• Myers J.H., Segmentation and Positioning for Strategic Marketing Decisions, Chicago 1996.