Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?

• Authors: Kitapci Olgun , Dortyol Ibrahim Taylan
• Languages of publication: EN

Abstracts

EN

This study aims to explore the differences and similarities in complaint behavior of consumers according to their personality types. 116 managers of a large Turkish finance company have participated in the study. Results show that Intuition-Thinking and Sensing-Thinking individuals tend to engage in public action, while Sensing-Feeling individuals prefer to take private action, and Intuition-Feeling individuals take no action, which is a different form of complaint behavior

Keywords

EN

Complaint behavior; personality type; Jung’s theory,; Myers Briggs type indicator,; Turkey

• Publisher: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
• Journal: Journal of Marketing and Consumer Behaviour in Emerging Markets
• Year: 2015
• Issue: 2(2)
• Pages: 4-14

Dates

online

2015-12-30

Contributors

author

Kitapci Olgun

• Akdeniz University, Marketing Dept. Antalya/Turkey

author

Dortyol Ibrahim Taylan

• Akdeniz University, Marketing Dept. Antalya/Turkey

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Identifiers

DOI

10.7172/2449-6634.jmcbem.2015.2.1

ISSN

2449-6634