Potencjał mediów społecznościowych w obszarze popularyzacji aktywności turystycznej

• Authors: Magdalena Kachniewska

Title variants

EN

Social media potential for tourist activity promotion

• Languages of publication: PL EN

Abstracts

EN

Though the game-like mechanism has been applied in tourism for decades, tourism attractions hardly deal with the competition of computer games. The aim of this article is to present the application of the gamification mechanism and social media tools in the promotion of tourist activity and tourist regions. Mobile devices enable teens to combine playing and travelling. The development of mobile applications, integrating social gaming and locationbased technology, has led to the growing interest in location-based social network marketing, particularly in tourism and hospitality. The new mobile application PLAY MAZOVIA! is thus discussed in order to present its ability to promote tourist activity among teenagers, as well as its potential to manage the flow of tourists and to promote tourist attractions.

Keywords

PL

grywalizacja; promocja turystyki; aplikacje mobilne; marketing społeczny; marketing obszarów recepcji turystycznej

EN

gamification; tourism promotion; mobile applications; social marketing; destination marketing

• Publisher: Akademia Wychowania Fizycznego we Wrocławiu
• Journal: Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
• Year: 2015
• Volume: 50
• Pages: 35-48

Dates

published

2015-09-30

Contributors

author

Magdalena Kachniewska

• Szkoła Główna Handlowa w Warszawie

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