Harley‑Davidson on Polish Roads: the Mythical Aspects of Automotive Fascination

• Authors: Szymkowska‑Bartyzel Jolanta
• Languages of publication: EN

Abstracts

EN

Harley-Davidson is one of the most recognizable brands of automotive products. The brand is saturated with mythical meanings which include defiance, rebellion, adventure and the desire for limitless freedom. Harley-Davidson is also a synonym of America – the motorcycle was created to make a “trip of a lifetime or a groundbreaking journey of purification,” and open American spaces are the necessary condition for fulfilling this myth. In Poland, the myth of Harley-Davidson is also carefully cherished by enthusiasts, for whom Harley-Davidson is much more than just a motorcycle. This text is an attempt to analyze the functioning of the Harley myth in Poland. Some texts of Polish culture using the Harley-Davidson will be discussed as well as forms of practical implementation of Harley-Davidson passion (H-D clubs, rallies, etc.).

• Publisher: Księgarnia Akademicka
• Journal: Ad Americam
• Year: 2014
• Issue: 15
• Pages: 129-140

Contributors

author

Szymkowska‑Bartyzel Jolanta

References

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Identifiers

DOI

10.12797/AdAmericam.15.2014.15.11