The article is dedicated to the problem of interpretation of personality’s creative potential in the context of its investigation in the scientific pedagogical heritage. The article presents the results of the research of major approaches to the definition of the essence of personality’s creative potential in scientific literature. The correlation between creative potential and such concepts as «personality», «creativity», and «creative personality» has been characterized. Philosophical, psychological and pedagogical approaches to the definition of a personality and creativity in the context of creative potential formation have been described in the article. The interrelation between these approaches has been defined by means of the concept of «creative personality», which was stated as a personality capable of implementing own creative potential with the help of creative activity. It has been found out in the process of the research that the definition of essence of the potential is complicated by the varied system of interrelated characteristics: knowledge, skills, activity, creative abilities, motives, etc. In consequence of scientific sources analysis major statements, which determine the concept of «creative potential», have been distinguished and their interconnection has been defined. Creativity and motivation as an orientation towards creative activity has been determined as a psychological basis for personality’s creative potential, and creative potential has been defined as a precondition for creative activity. On the basis of the analysis of scientific approaches to the definition of the concept «creative potential of a personality» it has been specified as an integrated system trait of a personality, which includes knowledge, skills, and psychic qualities of a personality. Among them creativity, motivation, orientation towards creative activity are the basic ones. These qualities, if they are highly developed and interconnected, stimulate a person to the active professional and creative change of an individual and to the change of the environment. The definition of the creative potential gives the possibilities for further justification of its structure and for the development of a set of active forms and methods of its formation. Prospects for further research in the context of the problem is the justification of the structure of the creative potential of an individual, and determining the set of active forms and methods of its formation.