„Babcia skacze jak kangur”. Recepta na zdrowe życie bez recepty dla seniorów w reklamach telewizyjnych

• Authors: Krzysztof Klimek
• Languages of publication: PL

Abstracts

EN

Most older people (seniors) face many problems in their lives. In particular, we are dealing with fairly common health problems in old age, which were exposed at the beginning of the article. In the following, short formulas (over-the-counter and diet supplements) were presented, which are presented in pharmaceutical television advertisements. The selected TV commercials were mainly focused on how to show older people in the context of their use of dietary supplements. First of all, the occurrence of health problems in seniors, ie muscle and joint pain and cardiovascular disorders. The reported cases of use by seniors showed, based on the content of the ads, how quickly and effectively they can regain fitness, activity and joy of life.

Keywords

PL

starość; seniorzy; reklamy telewizyjne; leki; suplementy diety

EN

old age; seniors; television advertising; drugs; diet supplements

• Publisher: Wydawnictwo Naukowe Akademii WSB
• Journal: EXLIBRIS Biblioteka Gerontologii Społecznej
• Year: 2017
• Issue: 2 (14) /2017 Oczekiwana starość
• Pages: 56 - 67

Dates

published

2017

Contributors

author

Krzysztof Klimek

• Instytut Organizacji i Zarządzania, Wojskowa Akademia Techniczna, Warszawa

Identifiers

DOI

10.24917/24500232.142.5