Formalne i semantyczne aspekty eksperymentów graficznych ze strukturą wyrazu. Analiza na przykładzie tytułów prasowych

• Authors: Agnieszka Libura , Anna Kamińska

Title variants

EN

Formal and semantic aspects of graphic experiments with the word structure. An analysis of newspaper headlines

• Languages of publication: PL

Abstracts

EN

The paper discusses graphic experiments with the word structure that can be found in Polish newspaper headlines. In the first part, a preliminary formal typology of these experiments is presented. In the second part, some phenomena closely related to graphic experiments with the word structure in newspaper headlines are analyzed, namely iconicity and conceptual blending. The paper also explores the function and context of the graphic experiments in question, such as the condensation of multiple senses, and their attractiveness to the contemporary audience, familiar with multimodal discourse.

Keywords

EN

word structure; graphic experiment; iconicity; conceptual blend; newspaper headline

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Język a Kultura
• Year: 2015
• Volume: 25
• Pages: 215-230

Contributors

author

Agnieszka Libura

• Uniwersytet Wrocławski

author

Anna Kamińska

• Uniwersytet Wrocławski