PL EN


2013 | 140 | 98-111
Article title

Media społecznościowe w procesie komunikacji marketingowej przedsiębiorstw handlu detalicznego z rynkiem

Authors
Content
Title variants
EN
Social Media as a Part of Marketing Communication Process of a Retail Company with the Market
Languages of publication
PL
Abstracts
EN
Recently, companies have taken advantage of social media, which include information platforms (web bloggs, wikis, social bookmarking), on-line communities and virtually created worlds, as a means to reach their customers and communicate with them. Social media may contribute to the creation and strengthening of the company's market position as well as goods and services it offers. They play a very important role in the lives of consumers, and that it why they should be taken into consideration while organizing company's activities dealing with marketing communication.
Year
Volume
140
Pages
98-111
Physical description
Contributors
author
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-729d6bb9-4a0f-491e-ba01-45157d8038c5
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