PL EN


2019 | 2 | 1 | 89-103
Article title

New Media and Cultural Mediatisation: Case Study

Content
Title variants
Languages of publication
EN
Abstracts
EN
New technologies of information and communication content spread via the Internet are enhancing globalized interpersonal interaction and reshaping social relations. Many Arab E-media appeared to advocate to Arab and Muslim societies features, in order to preserve their stereotypical image and prohibit local identity extinction. The case study of an Arab E-Magazine led to a generalized content including spiritual messages and features, some of them were specific to the Arab and Muslims but a great number were universal. The Happy Arabic Family concept treated by the E-Magazine seemed to be inspired by global morals and ethics. Sticking with universal morals and virtues seemed to be the way to preserve local identity in a multicultural space. Besides, a limited audience interest was noted leading to reducing the efficiency of the E-Magazine and driving the researcher to ask the question about the identity of the ideal „communication bowl“ for Family Media.
Keywords
Year
Volume
2
Issue
1
Pages
89-103
Physical description
media literacy, media education
Document type
article
Contributors
  • College of Communication University of Sharjah
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-73847803-4422-4fa0-bd62-ba2e5b3844f4
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