PL EN


Journal
2015 | 1 | 28-39
Article title

Tendency of Customizing Aftersales Services to Support Agility in Automotive Business

Content
Title variants
Languages of publication
EN
Abstracts
EN
Presented article discusses the importance of the customized after-market and aftersales services in automotive business. It is focused on the characteristic of the selected trends in the information society associated with changes of business model in automotive sales. The article looks for the answers to how new social and technological trends will change the automobile industry value chain because new conditions are providing new opportunities for the automotive business. The introductory part of this paper describes selected trends that change the automotive business environment from the global point of view. In this ever-changing world, automobile manufacturers and dealers are constantly confronted with new and unexpected challenges. The next section of the article presents that to growth automotive business, the key will be to transform today's dealer network into a pro table, modern, multi-format sales channel that combines the opportunities of the online world with the strengths of the traditional dealership channel.
Journal
Year
Volume
1
Pages
28-39
Physical description
Dates
published
2015-06-25
Contributors
  • Technical University of Košice
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-76831cef-ab36-4f86-95b7-dc5741bacc4a
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