PL EN


2019 | vol. 63, nr 7 | 187-202
Article title

The innovativeness of Knowledge-Intensive Business Services in the context of market needs

Content
Title variants
PL
Innowacyjność dostawców usług biznesowych opartych na wiedzy w kontekście potrzeb rynkowych
Languages of publication
EN
Abstracts
EN
The issue of innovativeness is gaining importance due to rapid changes that enterprises have to face. The aim of this paper is to check if there is a relationship between the innovation level of Knowledge-Intensive Business Services (KIBS) providers and the level of visibility of a given type of business activity on the Internet. In the theoretical part, a review of Polish and English literature devoted to the issue of innovation measures, KIBS and the problem of visibility on the Internet was conducted. To implement the research objective, two research streams were integrated to examine the level of KIBS innovativeness – Statistics Poland data on the number of innovations implemented by individual KIBS suppliers with the results of a netnographic analysis presenting the level of visibility which can be considered as a determinant of the level of relative demand for given services. The results of the analysis show the level of innovation of individual KIBS and point to the weak relationship with the level of visibility on the Internet.
PL
Problematyka innowacyjności zyskuje na znaczeniu w obliczu dynamicznych zmian, którym przedsiębiorstwa muszą sprostać. Celem pracy jest sprawdzenie, czy istnieją związki między poziomem innowacyjności dostawców usług biznesowych opartych na wiedzy (KIBS) a poziomem widoczności danego rodzaju działalności biznesowej w Internecie. W części teoretycznej przeprowadzono kwerendę literatury polskiej i anglojęzycznej poświęconej zagadnieniom mierników innowacyjności, KIBS oraz problematyce widoczności w Internecie. Dla realizacji postawionego celu badawczego, zintegrowano dwa strumienie badawcze by zbadać poziom innowacyjności KIBS – zestawiono dane GUS dotyczące ilości wdrażanych innowacji przez poszczególnych dostawców KIBS z wynikami analizy netograficznej prezentującej zapotrzebowanie rynku na poszczególne rodzaje usług biznesowych. Wyniki przeprowadzonej analizy ukazują poziom innowacyjności poszczególnych KIBS i wskazują słabe powiązania z poziomem widoczności w Internecie.
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Document Type
Publication order reference
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YADDA identifier
bwmeta1.element.desklight-76a2ae76-378a-4d56-be14-a2260d54755c
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