Wizerunek krajów Afryki Subsaharyjskiej w prasie polskiej

• Authors: Katarzyna Andrzejczak

Title variants

EN

Sub-Saharan Africa's Image in Polish Weekly Media

• Languages of publication: PL

Abstracts

EN

W związku z tym, w referacie podjęto próbę zbadania jaki wizerunek Afryki Subsaharyjskiej jest tworzony w polskiej prasie. Wykorzystano metodę ilościowej analizy treści oraz badanie ankietowe. Postawiono hipotezę, że wizerunek współczesnej Afryki w mediach jest konstruowany głównie na podstawie przekazu negatywnego oraz dotyczącego bieżących wydarzeń. Analizie poddano tygodniki opiniotwórcze z 2013 r. o największym nakładzie reprezentujące różne opcje polityczne. Uzyskane wyniki skonfrontowano z wynikami badań ankietowych dotyczących wizerunku Afryki Subsaharyjskiej funkcjonującego w społeczeństwie. Rozważenia uzupełniono komentarzem dotyczącym przekazu telewizyjnego.

EN

The aim of this article is to analyze Polish weekly media coverage on Sub-Saharan Africa in the context of the image of the region in society's perception. For the purposes of research, the method of media content analysis and a poll survey were used. It has been discovered that media concentrate on presentation of one-sided, rather negative image creation based on conflicts and poverty associations. Also, the survey showed that most of people consider Sub- Saharan Africa solely as a poor conflicted area. However at the same time, people expressed moderate trust in people from the region and expressed the will to access more information about culture, business and technology of Sub-Saharan Africa.

Keywords

PL

Media; Opinia publiczna; Prasa; Stereotypy narodowe; Wizerunek państwa

EN

Image of the country; Media; National stereotypes; Press; Public opinion

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2014
• Volume: 185
• Pages: 198-212

Contributors

author

Katarzyna Andrzejczak

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Identifiers

ISSN

2083-8611