PL EN


2019 | 1(19) | 15-26
Article title

Self-Presentation of Polish Football Managers on Linkedin

Content
Title variants
Languages of publication
EN
Abstracts
EN
Although LinkedIn is the world’s largest professional networking site, the research concerning self-presentation on the platform is limited and fragmented. The main goal of the study was to explore the self-presentation of Polish football managers on LinkedIn in four dimensions: completeness and attractiveness of the profile, network-embeddedness, and activity. Using quantitative content analysis of managers’ profiles (N=319), the research shows that the managers exploit the potential of LinkedIn to build their personal professional brand only in a very limited and mostly static way. In addition, the self-presentation in LinkedIn is the best among managers working in Polish Football Association, improves with the length of professional experience, and shows only slight differences between women and men.
Year
Issue
Pages
15-26
Physical description
Dates
published
2019
Contributors
  • Uniwersytet Jagielloński
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Document Type
Publication order reference
Identifiers
e-ISSN
2450-7563
YADDA identifier
bwmeta1.element.desklight-7a53b0b5-be70-4cb0-a9f5-32da050e8ca0
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