PL EN


Journal
2016 | 2 | 10(15) | 1.22-1.30
Article title

Напрями підтримки конкурентоспроможності банківських продуктів у сучасних умовах

Content
Title variants
EN
Directions of Support of Banking Products Competitiveness in Modern Conditions
Languages of publication
UK
Abstracts
UK
У статті виконаний аналіз основних напрямків конкурентоспроможності комерційних банків України в сучасних умовах. Визначено основні цінові та нецінові характеристики банківських продуктів та критерії їхньої якості для клієнтів. Встановлено, що конкурентоспроможність послуг вимагає від банку постійної роботи щодо удосконалення їхнього надання та вивчення потреб клієнтів.
EN
The article analyzes the main areas of competitiveness of commercial banks in Ukraine in modern conditions. The basic price and non-price characteristics of banking products and criteria of quality for customers have been defined. It has been established, that the competitiveness of bank services requires constant efforts to improve their provision and learning needs of customers.
Journal
Year
Volume
2
Issue
Pages
1.22-1.30
Physical description
Dates
published
2016-10-25
Contributors
  • Hryhoriy Skovoroda State Pedagogical University of Pereyaslav-Khmelnytsky
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-7a80a83a-6917-45c1-aa07-c49a489caa6f
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