PL EN


2014 | 195 | 90-102
Article title

Modele hybrydowe C&RT-Logit w analizie migracji klientów

Content
Title variants
EN
The Use of Hybrid C&Rt-Logit Model in Churn Analysis
Languages of publication
PL
Abstracts
EN
The purpose of this article is to use the hybrid C&RT-logit model in churn analysis in Orange telecom company. The combination of decision tree (C&RT algorithm) with logistic model improved the accuracy of prediction and enriched the interpretation of model. The dataset used during the study comes from KKD Cup in 2009.
Year
Volume
195
Pages
90-102
Physical description
Contributors
References
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  • Gummesson E.: Total relationship marketing. Third Edition. Butterworth-Heinemann, Oxford 2008.
  • Łapczyński M.: Drzewa klasyfikacyjne w badaniach rynkowych i marketingowych. UE w Krakowie, Kraków 2010.
  • Lindahl W.E., Winship C.: A Logit Model with Interactions for Predicting Major Gift Donors. "Research in Higher Education" 1994, Vol. 35, No. 6.
  • Sheth J.N., Parvatiyar A.: Relationship Marketing in Consumer Markets. Antecedents and Consequences. W: Handbook of Relationship Marketing. Eds. J.N. Sheth, A. Parvatiyar. Sage Publications, California 2000.
  • Steinberg D., Cardell N.S.: The hybrid CART-logit model in classification and data mining, www.salford-systems.com, 1998 [10.01.2008].
Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-7b08a266-ad85-40ed-a5d6-14832580e993
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