Modele hybrydowe C&RT-Logit w analizie migracji klientów

• Authors: Mariusz Łapczyński

Title variants

EN

The Use of Hybrid C&Rt-Logit Model in Churn Analysis

• Languages of publication: PL

Abstracts

EN

The purpose of this article is to use the hybrid C&RT-logit model in churn analysis in Orange telecom company. The combination of decision tree (C&RT algorithm) with logistic model improved the accuracy of prediction and enriched the interpretation of model. The dataset used during the study comes from KKD Cup in 2009.

Keywords

PL

Badanie jakościowe; Badanie rynku; Klient; Satysfakcja klienta

EN

Customer; Customer satisfaction; Market research; Qualitative research

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2014
• Volume: 195
• Pages: 90-102

Contributors

author

Mariusz Łapczyński

References

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Identifiers

ISSN

2083-8611