EN
The article presents an analysis of the image of Abubakar Shekau, the present leader of “Boko Haram”, as well as the influence of his leadership on the organisation’s development. In the article, I present a short biography and describe the nature of Abubakar Shekau, as well as his image in the media built on the basis of “Boko Haram” propaganda movies. I also present Shekau’s way to leadership after the death of his predecessor, Muhammad Yusuf. I analyse the influence of Shekau’s image on his problems with the leadership in the organisation, as well as with gaining external allies among other militant Islamic organisations.