Optymalizacja terminologii w międzynarodowej komunikacji specjalistycznej: wprowadzenie do problematyki

• Authors: Bartosz Juszczak , Rachut Konrad

Title variants

EN

Optimisation of Terminology in International Specialised Communication: An Introduction to the Notion

• Languages of publication: PL

Abstracts

EN

In the paper the authors attempt to shed light on the problems that occur in the process of international specialised communication, particularly within English, Russian and Polish global corporations. Accordingly, they highlight the link between the quality of specialised communication and the effectiveness of the ways in which global corporations operate. Since this link is mostly dependent on terminology, both the senders and receivers of specialised texts should understand and use it as similarly as possible. Therefore, the authors focus their attention on the specificity of specialised communication as contrasted with everyday communication, causes of the differences in the structure and content of terminology used in various countries, as well as on the strategies of optimisation of terminology at the level of international specialised communication.

Keywords

EN

international specialised communication; communication problems; specialised language; terminology; optimisation and normalisation; terminological standards

• Publisher: Komisja Nauk Filologicznych Oddziału Polskiej Akademii Nauk we Wrocławiu
• Journal: Academic Journal of Modern Philology
• Year: 2021
• Issue: 14
• Pages: 211–223

Contributors

author

Bartosz Juszczak

• Uniwersytet Wrocławski

author

Rachut Konrad

• Uniwersytet im. Adama Mickiewicza w Poznaniu

Identifiers

DOI

doi:10.34616/ajmp.2021.14