Systematization Of Factors Influencing Competitiveness Of Food Products

• Authors: Strashynska Larysa , Strashynskyi Volodymyr
• Languages of publication: EN

Abstracts

EN

The article examines and generalizes factors that influence the competitiveness of products. From the investigated factors are allocated and structured factors influencing the competitiveness of food products. The most important of them - safety, quality and price. Also considered are factors such as trademark, advertising, competitors behavior, packaging, sales promotion, functionality, etc. It is established that in the aggregate all factors are the system of food products competitiveness at a separate food enterprise, and each individual factor depends on a number of other indicators. Affecting the competitiveness of products, factors change each other. Thus, the manufacturer must take into account the optimal ratio of factors of competitiveness of products.

Keywords

EN

competitiveness; food products; factors influencing competitiveness; safety; quality; trade mark; advertising; behavior of competitors; sales promotion; packaging functions

• Publisher: Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
• Journal: MIND Journal
• Year: 2019
• Issue: 7
• Pages: 1-8

Contributors

author

Strashynska Larysa

author

Strashynskyi Volodymyr

References

• Lyfits I.M. Competitiveness of goods and services / І.М. Lifits ­ M .: Higher education, 2007. ­ 390 p.
• Mazilkina E.I. Competitiveness Management / E.I. Mazilkina, G.G. Panichkina ­ M .: Omega­L, 2009. ­ 328 p.
• Porter M. Competition / M.Porter. ­ M .: Williams Publishing House, 2010. ­ 495 p.
• Rafel M. How to win the client / M. Raphel, N. Rafel. – :Publishing House "Peter", 2006. ­ 352 p.
• Fatkhutdinova R. A. Management of Competitiveness of the Organization / R.A. Fatkhutdinova ­ M .: Eksmo, 2005. ­ 544 pp.

Identifiers

DOI

https://doi.org/10.36228/MJ.7/2019.10