Rosnące znaczenie mediów społecznościowych jako szansa dla firm w walce o uwagę klienta

• Authors: Agnieszka Chwiałkowska

Title variants

EN

GROWING IMPORTANCE OF SOCIAL MEDIA AS THE OPPORTUNITY FOR BRANDS TO WIN CUSTOMER ATTENTION

• Languages of publication: PL

Abstracts

EN

The article aims at explaining what stands behind such a big success and popularity of social media. Author presents the Web 2.0 concept and basic characteristics of social media. It explains the reasons why company should be involved in the creation of online communities and participate in them. It presents the results of several researches showing current trends in the way customers communicate with companies and the changes in their expectations. The author tries to explain the main reasons why social platforms are gaining popularity and what are the challenges as well as opportunities for business concerning those changes.

Keywords

EN

GENERATION Y; SOCIAL MEDIA; WORD-OF-MOUTH MARKETING

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 1
• Issue: 2
• Pages: 471- 482

Contributors

author

Agnieszka Chwiałkowska

• Katedra Podstawowych Problemów Zarządzania, Wydział Nauk i Zarządzania, Uniwersytet Mikołaja Kopernika