Адаптация методологии выборочного наблюдения для целей маркетинговых исследований

• Authors: Kataev Andrey

Title variants

EN

Adaptation of the methodology of sample surveys for marketing researches

• Languages of publication: RU

Abstracts

RU

В статьи представлены результаты адаптации теории выборочного наблюдения для целей маркетинга, что позволяет ответить на фундаментальный вопрос любого маркетингового исследования – сколько объектов необходимо изучить для возможности формулирования адекватного заключения.

The article presents the results of the theory of adaptation of sample survey for the purposes of marketing, that allows to answer the fundamental question of any marketing research – how many objects should be studied for drawing adequate conclusions.

Keywords

RU

маркетинговые исследования; выборка; статистическая методология; репрезентативность

EN

marketing researches; sample; statistical methodology; representation

• Publisher: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
• Journal: Path of Science
• Year: 2015
• Volume: 1
• Issue: 1
• Pages: 2.21-2.27

Dates

published

2015-08-31

Contributors

author

Kataev Andrey

References

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Identifiers

URI

http://pathofscience.org/index.php/ps/article/view/1