Bridging the Psychic Distance Through Diaspora Networks: The Case of Polish Firms in Brazil

• Authors: Wąsowska Aleksandra

Title variants

PL

Redukcja postrzeganego dystansu za pomocą powiązań w ramach diaspory: przypadek polskich firm w Brazylii

• Languages of publication: PL EN

Abstracts

PL

The objective of this paper is to assess the role of Polish diaspora in Brazil as a possible distance-reducing mechanism, facilitating the entry of Polish firms to the Brazilian market. We conclude that the activity of Polish firms in Brazil is very limited, due to a significant psychic distance between the respective countries. A long perceived distance is driven by a number of ‘psychic distance stimuli’ (i.e. geographic, cultural, administrative and economic differences). The psychic distance may be reduced by frequent exposure to a country, however, we conclude that so far, the Polish diaspora in Brazil has not served as a vehicle for such an exposure.

EN

Celem artykułu jest ocena znaczenia polskiej diaspory w Brazylii jako mechanizmu redukującego dystans i ułatwiającego tym samym wejście polskich firm na rynek brazylijski. Artykuł wykazuje, że aktywność Polskich firm w Brazylii jest niewielka ze względu na istotny dystans psychiczny między tymi krajami. Postrzegany dystans wynika z licznych ‘stymulantów dystansu psychicznego’ (tj. różnic geograficznych, kulturowych, administracyjnych i gospodarczych). Ekspozycja jednostki na dany kraj może ograniczać dystans psychiczny, jednak, jak wykazano w artykule, polska diaspora w Brazylii nie przyczynia się do wzrostu częstości takiej ekspozycji.

Keywords

PL

Brazylia; diaspora; biznes międzynarodowy; Polska; dystans psychiczny

EN

Brazil; diaspora; international business; Poland; psychic distance

• Publisher: Uniwersytet Warszawski. Wydział Nauk Ekonomicznych
• Journal: Problemy Zarządzania
• Year: 2017
• Issue: 3/2017 (70), t.2
• Pages: 59-75

Dates

online

2017-10-10

Contributors

author

Wąsowska Aleksandra

• Faculty of Management, University of Warsaw

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Identifiers

ISSN

1644-9584