PL EN


Journal
2015 | 1 | 2-3 | 2.35-2.40
Article title

Интернет-брендинг как инструмент маркетинговых коммуникаций

Content
Journal
Year
Volume
1
Issue
2-3
Pages
2.35-2.40
Physical description
Dates
published
2015-10-31
Contributors
References
  • Daniljuk, A. (2011). Brend v Internete, ili Osobennosti kommunikativnoj sredy [The brand on the Internet, or a communication medium Features]. Upravlenie kompaniej, 12, 9-12 (in Russian).
  • Zajman, C. (2012). Konec marketinga, kakim my ego znaem [The end of marketing as we know it] (2nd ed.). Moscow, Russia: Mann, Ivanov i Ferber (in Russian).
  • Ladik, S. (2011). Pervye shagi v internet brendinge [The first steps in online branding]. Marketing i reklama, 1(173), 69-73 (in Russian).
  • Uspenskij, I. V. (2003). Internet marketing [Internet Marketing]. Saint-Petersburg, Russia: Izd. SPGUJeiF (in Russian).
  • Cherkashin, P. (2015, October 15). Imidzh kompanii v Internete – chto jeto takoe? [The image of the company on the Internet - what is it?]. Retrieved from http://www.woweb.ru/publ/30-1-0-455 (in Russian).
  • Yastremska, O. M., Timonin, O. M., & Timonin, K. O. (2013). Brendy promyslovykh pidpryiemstv: formuvannia ta efektyvnist vykorystannia [Brands industrial enterprises: development and efficiency]. Kharkiv, Ukraine: KhNEU (in Ukrainian).
  • Millwardbrown. (2015). BrandZ™ Top 100 Most Valuable Global Brands 2014. Retrieved from https://www.millwardbrown.com/docs/default-source/global-brandz-downloads/global/2014_BrandZ_Top100_Report.pdf
  • MPP Consulting. (2015). UkrBrand 2014. Top-100 Ukrainian Brands. Retrieved from http://mppconsulting.com.ua/ukrbrand/ukrbrand2014.pdf
Document Type
Publication order reference
Identifiers
URI
http://pathofscience.org/index.php/ps/article/view/15
YADDA identifier
bwmeta1.element.desklight-7e54ef61-df72-4bfa-9913-46cac2a43f0a
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