PL EN


2014 | 46 | 91-102
Article title

Innowacyjność w turystyce i jej oddziaływanie promocyjne

Content
Title variants
EN
Innovation in the tourist industry and its promotional impact
Languages of publication
PL EN
Abstracts
EN
There are large possibilities for developing innovation in the tourist industry. The authors show several examples of original Polish solutions in the field. If innovation is implemented on a wider scale, it will be possible to apply it in promotion. The paper presents a new way of promoting tourist products and regions: innovation is emphasized instead of the traditional point of view where promotion is based on tourist attractions. The subject of the paper includes the characteristic definition and types of innovation, a study of five cases of innovative solutions in the Polish tourism. Connections between innovation and promotion are presented, as well as possible examples of promotion depending on innovation, and subjects and tools for promotional actions in Poland with reference to tourist regions and products.
Contributors
author
  • Akademia Wychowania Fizycznego we Wrocławiu
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-7f63c161-6df6-4de7-89c3-21d8f36f38c5
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