PL EN


2012 | 1 | 1 | 539-549
Article title

Globalizacja perspektywą rozwoju przedsiębiorstwa. Uwzględnienie uwarunkowań kulturowych w strategii marketingowej

Selected contents from this journal
Title variants
PL
THE GLOBALIZATION OF ENTERPRISE DEVELOPMENT PERSPECTIVE. CONSIDERATION OF CULTURAL CONDITIONS IN MARKETING STRATEGY
Languages of publication
PL
Abstracts
Using a global approach many enterprises trying to achieve a competitive advantage. It is not without significance the consideration of cultural conditions in creating a marketing strategy. Ability to define and manage these determinants in planning the expansion of activity in other countries might be an essential skill. Multicultural marketing gives the possibility to maintain balance between a global and international approach.
Year
Volume
1
Issue
1
Pages
539-549
Physical description
Contributors
  • Using a global approach many enterprises trying to achieve a competitive advantage. It is not without significance the consideration of cultural conditions in creating a marketing strategy. Ability to define and manage these determinants in planning the expansion of activity in other countries might be an essential skill. Multicultural marketing gives the possibility to maintain balance between a global and international approach., Piotr.Suchodolski@o2.pl
  • Instytut Spraw Publicznych, Wydział Zarządzania i Komunikacji Społecznej, Uniwersytet Jagielloński
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-7f9f22a6-af62-41ac-86cd-4201fcaae4d3
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