Zastosuvannya marketynhovykh pidkhodiv do stymulyuvannya innovatsiynoho enerhozberezhennya u sferi teplopostachannya mista

• Authors: Mykola I. Sotnyk , Iryna M. Sotnyk

Title variants

EN

USE OF MARKETING APPROACHES TO STIMULATION OF INNOVATIVE ENERGY SAVING IN A HEAT SUPPLY SPHERE OF A CITY

• Languages of publication: UK

Abstracts

EN

The necessity of marketing approaches' using to stimulate the introduction of innovative energy saving technologies in housing and communal services of Ukraine, in particular, in heat supply sphere is proved. Targets and stages of reduction of power resources consumption by municipal sector are defined. The basic energy saving directions and corresponding actions of local authorities for formation of demand and advancement of innovative energy saving products for sphere of a heat supply for example of Sumy city are generated.

Keywords

EN

ENERGY SAVING; INNOVATIONS; HEAT SUPPLY; HOUSING AND COMMUNAL SERVICES; MARKETING APPROACHES

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2012
• Volume: 3 (57)
• Pages: 77-82

Contributors

author

Mykola I. Sotnyk

• Department of Applied Hydroaeromechanics, Sumy State University, Sumy, Ukraine

author

Iryna M. Sotnyk