EN
Investment attractiveness of real estate market is shaped by many factors of diverse character. Investment efficiency in this market is function of correct analysis of those factors. Therefore, obtaining the reliable information is for an investor an essential element in the process of optimal investment decision making. The aim of this work is analysis of chosen demand factors that influence the real estate market, taking into account accessible sources of information about them. Rated among those factors are: level of fulfillment of housing needs, transaction prices, demographical factors, income of households as well as accessibility and external cost of capital. Those factors have been characterized and the sources of information about them have been named.