PL EN


2013 | 157 | 157-170
Article title

Społeczna nieodpowiedzialność biznesu a kampania odbudowywania wizerunku (na przykładzie koncernu BP)

Content
Title variants
EN
Social Irresponsibility of Business and a Image Restoration Campaign (Case BP)
Languages of publication
PL
Abstracts
EN
In this paper fashionable at present and broadly promoted doctrine of corporate social responsibility (CSR) has been confronted with the sad reality in which millions citizens around the world and thousands of them in Poland has suffered because of highly irresponsible deals of such corporations, banks and firms like ENRON, Lehman Brothers or Barclays, and in Poland - AMBER GOLD. Such un-ethical./irresponsible socially firms engage PR consultants, which apply already proven methods of crisis PR, theoretically supported by the Benoi's theory of image restoration strategies. The theoretical approach, presented in parts one and two, is illustrated in part three by a case study based on image restoration campaign of BP after 2010 Gulf of Mexico oil spill ecological disaster.
Year
Volume
157
Pages
157-170
Physical description
Contributors
References
  • Adamus-Matuszyńska A., Zintegrowane podejście do społecznej odpowiedzialności wyzwaniem dla public relations, w: Public relations: Doskonalenie procesu komunikowania, red. A. Adamus-Matuszyńska, R. Maćkowska, Wydawnictwo Uniwersytetu Ekonomicznego, Katowice 2012.
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  • Benoit W.L., Apologies, excuses and accounts: A theory of image restoration strategy, State University of New York Press, Albany 1995.
  • BP, BP Releases Report on Causes of Gulf of Mexico Tragedy, 2010.
  • Broder, J., BP Shortcuts Led to Gulf Oil Spill, Report Says, "New York Times" 2011, http://www.nytimes.com/2011/09/15/science/earth/15spill.html.
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  • Helman Ch., BP's Deepwater Disaster: What Happened And Why?, http://www.forbes. com/sites/energysource/2010/04/30/bps-deepwater-disaster-what-h, April 30, 2010.
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  • Ronald D., For BP, oil spill is a public relations catastrophe, http://articles.latimes.com/ 2010/apr/30/business/la-fi-gulf-bp- 20100501, April 30, 2010.
Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-818b2bb0-a000-4cef-bd3d-8e52bf031e56
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