Społeczna nieodpowiedzialność biznesu a kampania odbudowywania wizerunku (na przykładzie koncernu BP)

• Authors: Ryszard Ławniczak , Rafał Porzucek

Title variants

EN

Social Irresponsibility of Business and a Image Restoration Campaign (Case BP)

• Languages of publication: PL

Abstracts

EN

In this paper fashionable at present and broadly promoted doctrine of corporate social responsibility (CSR) has been confronted with the sad reality in which millions citizens around the world and thousands of them in Poland has suffered because of highly irresponsible deals of such corporations, banks and firms like ENRON, Lehman Brothers or Barclays, and in Poland - AMBER GOLD. Such un-ethical./irresponsible socially firms engage PR consultants, which apply already proven methods of crisis PR, theoretically supported by the Benoi's theory of image restoration strategies. The theoretical approach, presented in parts one and two, is illustrated in part three by a case study based on image restoration campaign of BP after 2010 Gulf of Mexico oil spill ecological disaster.

Keywords

PL

Public relations; Społeczna odpowiedzialność biznesu; Wizerunek przedsiębiorstwa

EN

Company image; Corporate Social Responsibility (CSR); Public relations

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2013
• Volume: 157
• Pages: 157-170

Contributors

author

Ryszard Ławniczak

author

Rafał Porzucek

References

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Identifiers

ISSN

2083-8611