Perspective of application of behavioural economic principles for changing consumer choice towards sustainability in the alternative energy sector

• Authors: Iryna Pidlisnyuk

Title variants

PL

Możliwe zastosowania zasad ekonomii behawioralnej jako czynnika wpływającego na zachowania konsumenckie w obszarze zrównoważonego rozwoju w dziedzinie alternatywnych źródeł energii

• Languages of publication: EN

Abstracts

EN

The main aim of the study was to critically overview available data and literature sources on interconnection between applied behavioral economics and consumer choice and to formulate ways of application of behavior principles while implementing sustainable development approaches in alternative energy sector. The models used in behavior economics were explored, similarities and differences were defined and ways for using models in the research were proposed. The analyses show that applied behavior principles can shape and change the consumer choice. The brief sociological survey in selected regions of Ukraine, the Czech Republic and Germany was accomplished and permitted to determine the first insights into behavioral factors and motivation of individuals. Results will be transferred into improvements in economic appraisal of alternative energy and strengthening the new insights in policy evaluation.

Keywords

EN

applied behavior studies; alternative energy sector; renewable energy; sociological survey; behavior techniques; EU alternative energy policy

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Biblioteka Regionalisty
• Year: 2017
• Issue: 17
• Pages: 75-86

Contributors

author

Iryna Pidlisnyuk