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Journal

2015 | 157/1 | 121-143

Article title

Biznes idzie do szkoły. Marketing farmaceutyczny skierowany do polskich i amerykańskich studentów medycyny

Authors

Content

Title variants

EN
Business Goes to School. Polish and US medical students’ exposure to pharmaceutical industry marketing

Languages of publication

PL

Abstracts

Artykuł podejmuje problematykę współpracy przemysłu lekowego ze studentami medycyny oraz przedstawia wyniki badania ilościowego przeprowadzonego wśród studentów medycyny z Warszawskiego Uniwersytetu Medycznego i czterech szkół medycznych z Filadelfii w USA dotyczącego ich kontaktów z producentami leków. Badanie te pokazują, że w Polsce studenci medycyny spotykają się z większą ilością form marketingu farmaceutycznego niż amerykańscy, a ponadto otrzymują od nich słabszą edukację nt. relacji z przemysłem farmaceutycznym. Wyniki te powinny wzbudzić niepokój i chęć zmian w tej kwestii.
EN
In world literature a lot is written about contacts of physicians with pharmaceutical industry, however less research are dealing with the cooperation of business with medical students. In Poland this problem have not been studied, yet. The article will discuss those issues and will show the results of the quantitative research conducted with the self-administered questionnaire amongst medical students from the Warsaw Medical University and four medical schools from Philadelphia in US. In Poland 52,5% of total number of medical students and in US 34,6% have participated at the lecture, seminars, presentation or other educational meeting organized by the pharmaceutical company. Among Polish respondents 49,1% and among American 21,4% have received a gift from pharmaceutical company. US students (41,0%) more often than Polish ones (37,7%) have talked with pharmaceutical representative about drugs, but Polish (10,0%) more often than American students (5,8%) have talked with reps about personal issues. All the problems connected with proper cooperation with industry such as: critical look at marketing materials from pharmaceutical companies; seeking the reliable information about drugs; methods of the manipulation and influence used by reps; ethical standards of the cooperation of physicians with pharmaceutical industry; legal standards of the cooperation of physicians with industry; revealing potential and existing conflicts of interest – were brought up statistically significant more rarely in Polish medical schools than in US medical education. Polish students more often have contact with different forms of pharmaceutical marketing than their US colleagues and weaker education concerning. Those results should arise concern and willingness of changes.

Contributors

  • Szkoła Główna Gospodarstwa Wiejskiego W Warszawie, Wydział Nauk Społecznych , ul. Nowoursynowska 166, 02-787 Warszawa

References

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Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.desklight-83c07289-549f-4a87-92c3-7332fc7933c5
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