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2012 | 884 | 71-85

Article title

Metodologiczne aspekty pomiaru wartości cenionych przez konsumentów

Title variants

EN
Methodological Aspects of Measurement of Values Appreciated by Customers

Languages of publication

PL

Abstracts

EN
This methodological article focuses on the practical application of the List of Values (LOV) in research in Poland. An attempt to reduce data using Principal Component Analysis and Hierarchical Factor Analysis is undertaken, with two secondary and four primary factors extracted. The author compares her results against those reported by other researchers. The structure of secondary factors is similar to that suggested by Kahle in 1983. The author suggests that the values related to financial security, health and sensitivity to beauty should be added to the LOV used in marketing research.

Contributors

  • Uniwersytet Ekonomiczny w Krakowie, Katedra Analizy Rynku i Badan Marketingowych, ul. Rakowicka 27, 31-510 Kraków, Poland

References

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Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.desklight-83d7ca46-81ff-400b-afe3-f9b71a39179e
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