EN
Set in the southern part of Cracow and Częstochowa Jura, the Prądnik Valley has for many years been a very popular tourist destination. In 1956, the middle part of the Prądnik Valley was earmarked to become the Ojców National Park. At present it is estimated that about 400,000 people visit the Park every year. The main tourist attraction of this area is the landscape with its many natural and cultural assets. The article includes the results of questionnaire research conducted in the summer season of 2008. The questionnaire asked tourists and visitors to assess the Prądnik Valley landscape and indicate its most interesting elements. They were supposed to choose one item from the list of the most important attractions, both natural and cultural. The interpretation of the results shows that the majority of respondents consider the Prądnik Valley landscape to be “attractive” (53%) or even “very attractive” (38%). The visitors indicated that the most interesting element of the landscape was the topography with its rock forms (68%), nature (14%), and architectural monuments (12%). According to 39% of respondents, the impressive rock formation called the Club of Hercules (Maczuga Herkulesa) in Pieskowa Skała is the symbol of the Ojców National Park. Another interesting finding is that cultural elements – especially the castles in Pieskowa Skała and Ojców – are also often associated with the Park. This shows that the great value of the Ojców National Park resides in its harmonious combination of natural and cultural assets. This rich heritage should undoubtedly be protected while also being made accessible to visitors in a responsible way.