Profitable index on tourism promotion on Madeira: A financial model

• Authors: Elvio Jose Sousa Camacho , Maria Manuela M.S. Sarmento Coelho

Title variants

PL

Wskaźnik rentowności promocji turystyki na Maderze. Model finansowy

• Languages of publication: EN

Abstracts

EN

As the resources for promotion are limited, it is important to create and implement a model to evaluate a priori the investments made and continuously monitor the return obtained. Concerning the valuation of the investments made, there is no evidence that, at a regional level, in Madeira, this politics actually exists as a previous valuation that can assist the decision to invest or not. When this rule for the profitable index of the promotion is applied, based on the valuation model created, we can verify that according to the strategic targets, and in harmony with the previous agreed plans, the value obtained for return on investment is under the historic level obtained, which is about 47 times. The model is created to generate a full process on establishing main objectives of political investment, fully related with the amount spent on investment.

PL

Ponieważ fundusze na promocję są ograniczone, ważne jest stworzenie i wdrożenie modelu wyceny a priori dokonywanych inwestycji oraz ciągłego monitoringu uzyskanego zwrotu. W kwestii wyceny dokonywanych inwestycji nie ma dowodów, że na poziomie regionalnym na Maderze ta polityka rzeczywiście istnieje w postaci uprzedniej wyceny, która może pomóc w podjęciu decyzji, czy inwestować, czy też nie. Kiedy stosowana jest zasada wskaźnika rentowności promocji w oparciu o stworzony model wyceny, możemy zweryfikować, że zgodnie z celami strategicznymi oraz w harmonii z uprzednio uzgodnionymi planami uzyskana wartość na zwrot z inwestycji jest poniżej uzyskanego poziomu historycznego, to jest około 47 razy. Tworzony jest model mający umożliwić wygenerowanie pełnego procesu dotyczącego ustalenia głównych celów inwestycji politycznych, w pełni powiązany z kwotą wydaną na inwestycję.

Keywords

EN

tourism promotion; return on investment; tourism incomes; profitable index; profitable index matrix

PL

promocja turystyki; zwrot z inwestycji; dochody z turystyki; wskaźnik rentowności; macierz wskaźnika rentowności

• Publisher: Małopolska Wyższa Szkoła Ekonomiczna
• Journal: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie
• Year: 2014
• Issue: 2(25)
• Pages: 47-61

Dates

published

2014

Contributors

author

Elvio Jose Sousa Camacho

• Institute of Higher Studies in Administration (ISAL), Rua das Dificuldades 44/45, 9050-015 Funchal, Madeira, Portugal

author

Maria Manuela M.S. Sarmento Coelho

• Universidade Lusiada

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