PL EN


2014 | 2(25) | 47-61
Article title

Profitable index on tourism promotion on Madeira: A financial model

Content
Title variants
PL
Wskaźnik rentowności promocji turystyki na Maderze. Model finansowy
Languages of publication
EN
Abstracts
EN
As the resources for promotion are limited, it is important to create and implement a model to evaluate a priori the investments made and continuously monitor the return obtained. Concerning the valuation of the investments made, there is no evidence that, at a regional level, in Madeira, this politics actually exists as a previous valuation that can assist the decision to invest or not. When this rule for the profitable index of the promotion is applied, based on the valuation model created, we can verify that according to the strategic targets, and in harmony with the previous agreed plans, the value obtained for return on investment is under the historic level obtained, which is about 47 times. The model is created to generate a full process on establishing main objectives of political investment, fully related with the amount spent on investment.
PL
Ponieważ fundusze na promocję są ograniczone, ważne jest stworzenie i wdrożenie modelu wyceny a priori dokonywanych inwestycji oraz ciągłego monitoringu uzyskanego zwrotu. W kwestii wyceny dokonywanych inwestycji nie ma dowodów, że na poziomie regionalnym na Maderze ta polityka rzeczywiście istnieje w postaci uprzedniej wyceny, która może pomóc w podjęciu decyzji, czy inwestować, czy też nie. Kiedy stosowana jest zasada wskaźnika rentowności promocji w oparciu o stworzony model wyceny, możemy zweryfikować, że zgodnie z celami strategicznymi oraz w harmonii z uprzednio uzgodnionymi planami uzyskana wartość na zwrot z inwestycji jest poniżej uzyskanego poziomu historycznego, to jest około 47 razy. Tworzony jest model mający umożliwić wygenerowanie pełnego procesu dotyczącego ustalenia głównych celów inwestycji politycznych, w pełni powiązany z kwotą wydaną na inwestycję.
Year
Issue
Pages
47-61
Physical description
Dates
published
2014
Contributors
  • Institute of Higher Studies in Administration (ISAL), Rua das Dificuldades 44/45, 9050-015 Funchal, Madeira, Portugal, elvio.camacho@me.com
  • Universidade Lusiada
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-84170481-4d0d-4022-bac1-88cc68d4369c
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