2014 | 180 cz 2 | 88-98
Article title

CSR i emocjonalność konsumenta: czy społecznie wrażliwi konsumenci racjonalizują swoje wybory ekonomiczne?

Title variants
CSR and Consumer's Emotionality - do Socially Sensitive Consumers Rationalize their Economic Choice?
Languages of publication
The paper hypothesizes the possible influence on consumer behaviour and purchase intent, which can be exercised by the firms because of the partially emotional character of the decision making proces and economic reasoning. Corporate identity constructed around the notion of CSR could be one of the possible platforms of such influence.
Physical description
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Document Type
Publication order reference
YADDA identifier
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