PL EN


2014 | 180 cz 2 | 88-98
Article title

CSR i emocjonalność konsumenta: czy społecznie wrażliwi konsumenci racjonalizują swoje wybory ekonomiczne?

Authors
Content
Title variants
EN
CSR and Consumer's Emotionality - do Socially Sensitive Consumers Rationalize their Economic Choice?
Languages of publication
PL
Abstracts
EN
The paper hypothesizes the possible influence on consumer behaviour and purchase intent, which can be exercised by the firms because of the partially emotional character of the decision making proces and economic reasoning. Corporate identity constructed around the notion of CSR could be one of the possible platforms of such influence.
Year
Volume
Pages
88-98
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-8427ec9f-8675-4160-b6ad-ed670cfbc206
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