Efekty relacyjne w zarządzaniu relacjami z partnerami. Ocena działań na rynku instytucjonalnym

• Authors: Piotr Kwiatek

Title variants

EN

Relationship Outcome in Relationship Management. A look at Companies' Actions on B2B Market

• Languages of publication: PL

Abstracts

EN

This article uses the result of research carried out over nearly three years on sales, marketing and procurement managers. Results presented in the paper showed a significant gap between expectations in shaping customer relationships and actions taken by businesses with structuring in the form of loyalty to the institutional market.

Keywords

PL

Marketing relacji; Programy lojalnościowe; Relacje partnerskie; Relacje z klientami; Rynek instytucjonalny

EN

Business to Business (B2B); Loyalty programs; Partner relationships; Relationship marketing; Relationships with customers

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2014
• Volume: 182
• Pages: 99-108

Contributors

author

Piotr Kwiatek

References

• Geiger S., Turley G.: Socializing Behaviors in Business-to-Business Selling: An Exploaratory Study from Republic of Ireland. "Industrial Marketing Management" 2005, Vol. 34(3).
• The Principles and Standards of Ethical Supply Management Conduct. The Institute for Supply Management, Tempe, Arizona 2005.

Identifiers

ISSN

2083-8611