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PN-ISO 690:2012
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Article details
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PL
EN
BibTeX
PN-ISO 690:2012
Chicago
Chicago (Author-Date)
Harvard
ACS
ACS (no art. title)
IEEE
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Journal
Historická sociologie (Historical Sociology)
2015
|
1
| 47-73
Article title
Decatur: Výskum Paula F. Lazarsfelda a Elihu Katza o názorovom vodcovstve v oblastiach marketingu, módy, vecí verejných a návštevnosti kina
Authors
Kollár Roman
Content
Full texts:
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Title variants
Languages of publication
SK
Abstracts
EN
Decatur: The Research of Paul F. Lazarsfeld and Elihu Katz on Opinion Leadership in Areas of Marketing, Fashion, Public Affairs and Movie Going
Keywords
EN
personal influence
opinion leadership
marketing
fashion
public affairs
movie going
two step flow of communication
Discipline
MEDIA_&_COMMUNICATION: MEDIA & COMMUNICATION
SOCIOLOGY: SOCIOLOGY
Publisher
Charles University in Prague, Karolinum Press, Czech Republic
Journal
Historická sociologie (Historical Sociology)
Year
2015
Volume
1
Pages
47-73
Physical description
Dates
published
2015-06
Contributors
author
Kollár Roman
ollar@vssvalzbety.sk
atedra sociológie Vysokej školy zdravotníctva a sociálnej práce sv. Alžbety v Bratislav
References
Document Type
Publication order reference
Identifiers
DOI
10.14712/23363525.2015.4
YADDA identifier
bwmeta1.element.desklight-88b41bbe-376c-4875-b700-a1952ec3eda0
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